Toyota Speeds Up Its Meals per Hour for Superstorm Sandy Victims

Toyota pledges to donate 1.25 million meals for displaced New Yorkers

Toyota is always trying to do something to exceed expectations, even when those expectations are their own. This June, Toyota pledged to donate meals to Superstorm Sandy victims still struggling six months after the disaster in New York as a part of a partnership with Metro World Child and Food Bank of New York.

Creators of the popular film Catfish and the third and fourth installment of the Paranormal Activity franchise, Supermarché (led by Rel Schulman and Henry Joost) produced a documentary, Meals Per Hour, featuring the partnership between Toyota and emergency meal distributors. For each view of the short film, Toyota set a pledge goal of 250,000 meals for 250,000 views.

But after an overwhelming response, Toyota knew they could do so much more. Now, New Yorkers will see up to 1.25 million meals from Toyota as a result of the video’s views. Viewers have until July 19 to hit the play button—an easy exchange for such a great cause.

So what does this partnership entail? Toyota’s Production System Support Center is a non-profit organization dedicated to applying the company’s successful production systems to other organizations that could benefit from a more efficient process. Toyota worked with Metro World Child to enhance operations to deliver more food to more people in the quickest method they could devise. Now, the Food Bank and Metro World Child can assemble the packages faster, transport more at a time, and reduce the wait time for hungry families. The result? 18 times the meals are being delivered than before Toyota stepped in. 

We at Caldwell Toyota Scion are excited to be a part of a company that makes such an active difference in the world. Be sure to watch “Meals Per Hour” with us as Toyota quickly approaches their goal of 1.25 million meals. Visit to watch and learn more about the initiative.


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Toyota for Tots

Who wouldn’t want an oversized toy car? Especially an oversized Toyota toy car? Caldwell Toyota Scion is proud to highlight one of Toyota’s more unique recent concept vehicles.

At the Tokyo Toy Show, Toyota showed off its quirky side with the build-it-yourself Cammatte 57s concept.  With adjustable pedals and seats and right-hand rear seat position allowing adults to help with steering and braking, even kids can drive the little car, off the public roadways of course.

The concept vehicle seats three and features 57 panels that can be finished in a rainbow of colors that make up the car’s body.



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Toyota Named No. 1 Retail Brand May 2013


The results are in and Toyota is on fire.

After claiming the lead in the automotive industry last month, based on May sales Toyota is now the No. 1 Retail Manufacturer for the third consecutive month.

Toyota Division May 2013 sales totaled 185,723 units, a 2.3 percent increase from last year on both a volume and DSR basis. Highlights of the sales report include a hybrid sales increase of 16.7 percent from last year and sales of 39,216 units naming the Camry the best-selling car in America.

Toyota’s high numbers continue to impress, but we’re not surprised. Come in to Caldwell Toyota Scion to see the vehicles that make the brand such a success.





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Toyota is the “World’s Most Valuable Automotive Brand”


At Caldwell Toyota Scion, we’d like to extend a hearty congratulations to Toyota for its recent ranking as the world’s most valuable automotive brand.

According to the final results of an annual market study of the strongest brands in multiple industries, Toyota’s brand value rose to $24.5 billion and beat out former industry winner BMW.  The numbers show a 12 percent increase in value for Toyota from last year.

Want to see the industry-leading Toyota brand in action? Come in to Caldwell Toyota Scion today for a test drive.





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Five Ways to Save Money at the Gas Pump

Whether your daily commute consists of bumper-to-bumper traffic on the highway or a serene drive on the countryside, one thing we all have in common is the desire to save money on gas. Our team atCaldwell Toyota Scion  came up with these helpful tips that can not only save you money at the gas pump, but also reduce your overall fuel consumption.

1) Utilize gas station finder apps

In just one city, gas prices can vary up to 20 cents per gallon. Save time and money with gas-finder applications, such as Fuel Finder or GasBuddy, which allow drivers to find the cheapest gas prices in their area. Not only are such apps user-friendly, many are also available for download at little to no cost.

2)  Avoid extra weight

Not surprisingly, heavy loading can negatively affect your car’s overall performance. But did you know that extra weight can also affect your car’s fuel economy? According to the Department of Energy, an extra 100 pounds in your vehicle may reduce your MPG by up to 2 percent. Remove excess weight from your car or trunk to save money in the long run.

3)  Take a detour

Getting from point A to B isn’t the only benefit of your GPS, as the rerouting technology standard with most systems also saves time – and gas. For instance, while stuck in traffic, the idling and constant braking wastes your car’s fuel. In such driving conditions, it is wise to deviate from your scheduled route and take advantage of your GPS capabilities to avoid wasting your gas and–ultimately–your money.

4) Use air conditioning sparingly

While that cold burst of air from your air conditioning may feel amazing on a hot summer’s day, it is also significantly reducing your fuel economy. If rolling down the windows isn’t your first choice, try utilizing your car’s air conditioning recirculation option to reduce the amount of hot air in your car and considerably save on gas.

5) Drive the speed limit

Not only is speeding dangerous, it is also hazardous to your gas tank — and your wallet. When driving at speeds above 60 miles per hour, your gas mileage rapidly decreases. According to, each 5 mph you drive over 60 mph is like paying an additional 24 cents per gallon for gas.

Here at Caldwell Toyota Scion we aim to help you save time and money while driving more efficiently. What are your tips for saving money at the pump?

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Tips to Minimize Distracted Driving From the NHTSA

We all know how risky texting while driving can be, but it’s not the only kind of distracted driving that can have dangerous consequences.

In response to concerns over the swarm of new technology in today’s cars, the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) have released a set of voluntary guidelines for automobile manufacturers to help limit dangerous distracted driving practices.

While these guidelines are directed towards auto manufacturers, we at Caldwell Toyota Scion think that these recommendations can be useful for drivers, too.

Keep your eyes on the road

The NHTSA suggests that vehicle makers limit the amount of time that drivers have to take their eyes off the road to use certain functions on electronic features. The recommended time limit is two seconds at a time for a total of 12 seconds. To stay safe while driving, try to limit the amount of time you spend fiddling with your car’s gadgets so you can keep your eyes on the road.

Don’t use certain features while your vehicle is in motion

The NHTSA also recommends that automobile makers program certain features to automatically disable when the car is in motion, such as internet browsing functions, video content, and social media. If your current vehicle has these types of features or others that might be too complicated to use while driving, consider pulling over and stopping in a safe place before using them.

The take away for drivers is that while in-vehicle technology can be convenient, it can also pose risks if not used safely. Help decrease your chances of getting in an accident and avoid being a distracted driver by exercising caution when using these features.

If you’d like to learn more about the dangers of distracted driving, the NHTSA has several resources available on their website. And be sure to check out the Caldwell Toyota Scion Facebook page and let us know how you stay safe on the road.

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How to deal with a corroded battery

Your car’s battery is an important part of the vehicle’s mechanics. The battery is what helps the car start in the morning as well as providing back-up electrical power to the car.  The battery also performs other important, and perhaps less obvious, functions. For example, the battery serves as a ground for the automobile frame and for the electrical system, which maintains the electrical circuit necessary to function.

As such, it is important to ensure that the battery remains in good working order. If the battery is showing signs of corrosion, then it is important to deal with the problem.

Dealing with any corrosion and other buildup is very important. This ensures that the circuit operates efficiently, since the buildup can prevent the battery from working properly. To start dealing with a corroded battery, remove the battery from the car by unfastening the negative and positive clamps and then inspect the following items.

  • Check  the cables and clamps for corrosion and damage. If they are showing signs of wear and damage, then you should replace them.
  • Check  the case of the battery for any cracks.  Check the terminals for signs of any damage. If you find anything, you may need to replace the battery. Talk to your mechanic for further advice.
  • Ensure  that all cables are secure.  The cables should not accidentally drop onto the terminal, and should not be able to come free entirely. You can tighten these cables with a spanner.
  • Clean  the terminals to remove any corrosion deposits. Apply baking soda directly to the terminals, and then use a wet toothbrush to scrub the terminals clean. A toothbrush may be effective on lighter deposits, but for heavy corrosion, you may need to invest in a battery terminal cleaner brush. This has stronger, wire bristles. Always dry the terminals with a clean cloth when you have finished.
  • Apply  petroleum jelly or grease to the terminals. This acts a physical barrier against corrosive deposits and prevents them forming in the first place.

If you have not used the car battery for a long time, check for signs of leakage. In the event that you find signs of this problem, you may need to remove and replace the battery.

You should be able to carry out all of these tasks yourself at home, without any technical experience or knowledge. If you have any doubts, our service department is always ready to help. For greater peace of mind, you may prefer to schedule your car for a battery inspection instead.

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Protect Your Vehicle During a Serious Storm

If a serious storm is about to set in, then the chances are that your thoughts will first turn to your loved ones, followed by hasty plans to protect your home and possessions. During extreme weather, there’s a high possibility that your car could be seriously damaged, and where such an expensive asset is concerned, it pays to take precautions. Use the following five tips from the Caldwell Toyota Scion team to help protect your vehicle during a serious storm.

  • Plan ahead. If you can plan ahead, then the best protection is certainly prevention. If you know that a serious storm is coming, then you should do your utmost to ensure that your car is off the road and under cover. That may mean delaying a trip, taking a diversion or using other modes of transport, but if you can avoid exposing your car to extreme weather, then you should always do so.
  • Look for shelter. If you get caught in a serious storm, you need to think about getting your car and its occupants in a safe spot. Look for large, robust shelter where your car is really shielded from the weather. A covered, multi-storey car park is a good choice, or underneath a bridge/in a tunnel. In the absence of anything so robust, look for any form of shelter that you can find, such as a service station awning. Any cover will hopefully prevent damage from debris. Never shelter under trees, which could easily fall in a storm and crush your car.
  • Never try to outrun the storm. If you are driving your car when a serious storm breaks, you should attempt to leave the road as soon as possible. Never try to outrun the storm or speed up to escape it, as you are greatly increasing the chances of having an accident. Turn on your lights to increase visibility and to ensure that other road users can see you. Pull well off the road, if you can, to reduce the risk of other cars hitting your vehicle.
  • Be wary of water. Puddles can appear to be deceptively shallow, when in fact there is a serious risk that the water could be in a very deep hole. This could spell disaster for your car. Avoid puddles and standing water as much as possible, particularly on unfamiliar roads. Always ensure that you allow plenty of time to brake, as your stopping distance may be decreased by the surface water.
  • Remove exterior items. Exterior items on your car can easily be damaged or ripped off in strong winds, and even seemingly small, innocuous parts can be very expensive to replace. Common issues occur with radio antennae, magnetic signs, and other temporary items, which you should remove as soon as possible. Not only could these items damage your car, they could hit a pedestrian or another car.
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Spring in Arkansas

Summer, winter and autumn in Arkansas are nice. Spring in Arkansas is even better. Here’s why we at Caldwell Toyota Scion think so.

Great Places to Go

Arkansas winters are moderate, but spring still brings a welcome change of weather. Here are a few great places to visit during the spring.

  • Hot Springs – Take a visit to Hot Springs and enjoy one of the town’s two public baths. Follow it up with a hike in the nearby Ouchita Mountains and enjoy the beautiful spring scenery as you get in shape for that summer swim suit!
  • Queen Wilhelmina State Park – Since you’re already in the Ouchita Mountains, you might want to drive up Arkansas’ second highest peak and enjoy the amazing views at Queen Wilhelmina State Park. It can be a little chilly at the top during early spring, so dress appropriately. In case you were wondering, the park was named after Queen Wilhelmina of the Netherlands in 1898.
  • Petit Jean State Park – Petit Jean disguised herself as a boy in order to accompany her lover, an early explorer, to the new world and eventually to Petit Jean Mountain. What better way to spend your spring than celebrating love? Highlights at the park include Cedar Creek Canyon, Seven Hollows, Bear Cave, the Grotto, Turtle Rocks, Carpet Rocks, and a little romance to honor Little Jean and her boyfriend.
  • The Ozark Mountains – If unlimited outdoor adventure is calling your name, come to the Ozarks and enjoy a hike, a bike, a boat, or a fish. If unlimited outdoor adventure isn’t quite your thing, come to the Ozarks and enjoy sight-seeing along one of the Ozark’s many scenic drives. The Ozarks are best enjoyed in the spring, before it gets too hot and after the chill of winter subsides.

Great Festivals to Attend

Arkansas knows how to celebrate spring.

  • Valley of the Vapors Independent Music Festival – Various locations in Hot Springs host original music from innovative bands from around the world. Music genres include rock, indie, punk, alt country, and ska. The festival is held annually at the end of March.
  • Annual Kite Fest – Eureka Springs provides a beautiful view of the Ozark Mountains and is admission is free.
  • April Fools and April Ghouls – The April Fools and April Ghouls is a geocaching event that involves the unveiling of 120 new caches along the Arkansas’s Great River Road in Chicot and Desha Counties. All you need is a GPS device and an adventurous spirit!
  • Ozark Mountain Bike Festivals – Mountain bike enthusiasts–beginner, intermediate, and expert–flock to West Fork each April to enjoy guided rides, bike limbo, and bike gear swap.
  • Yell Fest – Come to Dardanelle and enjoy a carnival, 5K, crafts, food, entertainment, kids games, and the festivals signature event–the yelling contest. The Yell Fest is held annually in May.
  • The International Greek Food Destival – The International Greek Food Festival is the largest ethnic festival in Arkansas. It’s held in Little Rock in May.

Enough with the spring cleaning! Get to Arkansas and have some fun!

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What Vegetables to Grow in Your Beginner’s Garden


When it comes to outdoor activities, gardening is one of the best, offering exercise in the fresh air and sunshine as well as tasty and nutritious produce. However, getting started with this healthy hobby means first deciding which vegetables to grow in your beginner’s garden. You may be tempted to start with your personal favorites, but you’re better off starting with a selection of hardy, easy-to-grow plants. Here’s some suggestions from Caldwell Toyota Scion on how to develop your green thumb.




For beginning gardeners, tomatoes may be the most popular first vegetable to grow. This hardy plant turns up in vegetable gardens all over the country as it works well in many different zones. There are numerous varieties of tomato plants in many sizes and flavors. With full sun and plenty of consistent water, it’s easy to harvest a bumper crop of tomatoes.




Growing peppers is easy as they are hardy plants that resist most garden pests. They also come in many flavors with varieties that are spicy, hot, or sweet. There is something for every taste. Transplanted peppers should only be planted after the last spring frost, but pepper plants in a very warm climate may need additional watering to keep them from overheating.




Zucchini is a summer squash that is very popular with beginning gardeners. It grows best in well-drained, loose soil with frequent watering. Zucchini is very susceptible to the cold, so it is important not to plant it outdoors until well after the last frost of the spring. Once a zucchini plant flowers, the squash may be ready to harvest in as soon as a week.




Grown on a climbing vine, cucumbers are a great vegetable for a beginner’s garden where space is limited. Cucumbers grow quickly and have a high yield with the proper care. They should be planted at least two weeks after the last spring frost because they are easily damaged by the cold. If you really want to save space, set up trellises for the vines to climb.


Leaf lettuce


Leaf lettuce is an easy plant for beginning gardeners because it reaches maturity very quickly. It is a cool-weather plant which is good for early spring or late summer. For quick growth, lettuce should be grown in well-drained soil with a slow-release fertilizer. Even first time gardeners will know when to water lettuce because its leaves will begin to wilt.




Many salad lovers are excited to plant spinach in their first gardens. This nutrient-rich, dark, leafy vegetable grows well in many areas. It tolerates cold, but does not like soil that is too warm. It’s best to plant spinach in the early spring or in late fall if you live in an area with mild winters.

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