Toyota is the “World’s Most Valuable Automotive Brand”


At Caldwell Toyota Scion, we’d like to extend a hearty congratulations to Toyota for its recent ranking as the world’s most valuable automotive brand.

According to the final results of an annual market study of the strongest brands in multiple industries, Toyota’s brand value rose to $24.5 billion and beat out former industry winner BMW.  The numbers show a 12 percent increase in value for Toyota from last year.

Want to see the industry-leading Toyota brand in action? Come in to Caldwell Toyota Scion today for a test drive.





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